Last edited by Goltill
Sunday, November 22, 2020 | History

1 edition of Managing marketing information found in the catalog.

Managing marketing information

Managing marketing information

  • 222 Want to read
  • 23 Currently reading

Published by York University, Faculty of Administrative Studies, Bureau of Research in Downsview, Ont .
Written in English

    Subjects:
  • Marketing -- Management.,
  • Consumers" preferences.

  • Edition Notes

    Statementedited by M. S. Moyer
    SeriesDistinguished lectures series
    ContributionsMoyer, Melvin S., 1929-, York University, (Toronto, Ont.). Faculty of Administrative Studies. Bureau of Research.
    Classifications
    LC ClassificationsHF"5415.13"M69
    The Physical Object
    Pagination78 p.
    Number of Pages78
    ID Numbers
    Open LibraryOL19842204M


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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate Cited by: 2.

What, precisely, is a marketing information system. In his book Marketing Management, Kellogg School of Management Professor of International Marketing Philip Kotler defines it as “people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.” These systems have been enabled by developments in the broader field of management information.

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In book: Encyclopedia of Information Systems (pp) The Internet is rapidly changing the way business views marketing information systems. suppliers for the purpose of managing. delivering value to customers and for managing.

customer relationships in ways that benefit the. organization and its stakeholders. Marketing management: the art and science. of choosing target Author: Philip Kotler, Kevin Lane Keller.

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Since the turn of the millennium, digital media of all kinds have become an increasingly significant part of our everyday experience.

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